To launch the new YoPRO Perform Pouch, we created an energetic campaign featuring AFL star Christian Petracca—shot live at a Melbourne run club to reflect real performance in real environments.

V1 Studios captured the pace, sweat, and community vibe of the session, positioning the Perform Pouch as the ideal fuel for active lifestyles. The result is a campaign grounded in authenticity, movement, and the moments that matter to everyday athletes.